How Much Do Bloggers Make Per Post? The Whole Truth

As you probably know, the type of earnings the millions of blogs out there generate varies hugely. Some of the factors that influence how much a blog can make are niche (market), blog size (amount of content), and monetization (revenue sources).

People often ask me how much a blogger makes per post. While the average income per post is extremely variable – including for a single blogger, an average post can typically earn between $10 and $20 per month assuming a 50-post blog monetized through ads and affiliate links.

Such earnings per post estimate is based on very specific assumptions, and changing these assumptions will greatly affect the estimate.

It’s about traffic first

How much you make per post as a blogger depends on how much your blog makes overall, which is typically (though not always) proportional to your blog’s traffic. The more traffic your blog attracts, the more money the blog can make, increasing your earnings per post – provided your earnings grow faster than content amount.

Here are some examples of earnings per post from real-life blogs:

monthly Blog revenuenbr of postsrevenue per post
$2.500159$15.72
$70030$23
$1.500120$12.5

Amount of content on your blog

The first factor that will affect how much you earn per post is the number of posts are published on your blog. The more posts you have, the more likely some of them will hit the first page of Google SERP’s (search results) over time, and the more traffic you’ll get for these posts. As mentioned earlier, more traffic generally will translate into more income (keep reading).

To get a blog going in terms of traffic (and hence earnings), you need a “critical mass” of content. Some bloggers may start seeing traction after publishing 30 posts, while others need to write at least 50 posts before they see any significant traffic. The amount of content also depends on the topics you pick (a broad subject!)

Blog content age

Besides the amount of content, content age, aka maturity, is another key factor in how well your blog posts will rank on Google, and consequently how much money they’ll generate on average. Higher Google SERP rankings (at least top 10 = page 1) means more traffic and hence more income (see below).

Assuming you have at least 30 posts published on your blog, it can take anywhere between 8 to 12 months for a post to rank on first page and start bringing noticeable traffic. Thus, you have to let your posts age for a few months before you can expect them to bring any views and money.

It’s important to note that for aged posts to rank and start bringing traffic, they also need to target the right search topics (aka keywords). They must also contain helpful content that addresses the topic in a useful way.

Niche popularity & competition

The niche your blog is in also greatly affects how much money you’ll eventually make per blog post. A popular niche, e.g. in the pets, parenting, home & gardening, consumer electronics, personal finance, or internet marketing markets, generally attract higher traffic (and thus revenue) to a post ranking on page 1.

On the negative side, though, popular niches are often very competitive, so ranking on the first page of Google SERPs for highly-searched topics can be a lot harder compared to a less searched niche.

You may choose a less popular niche to get lower competition, and as a result, your posts will rank faster, albeit with lower traffic. On the other hand, if you have strong topic research and writing skills – and the resources for creating a lot of posts – you can choose to select a more competitive niche in the hope to get more traffic and make more money per post.

Average pageviews per post

A related factor that will influence how much a blogger can make per post is how much traffic you get on average for each post. Typically, the average post on a mature website with decent content will attract between 300 and 1500 pageviews per month. Here again, this number depends on many factors such as:

  • Search volume – how many searches per month the topic the post targets attracts on Google
  • Post quality: the better the post content, the higher it will rank on Google, and the more pageviews it will get
  • Post title: the title of your posts affects CTR (click-through rate) which is the share of people who actually click on your post title when it appears in the search results

So again, average pageviews per post depends primarily on the targeted keyword and how the post is written. The topic choice affects search volume, whereas content quality impacts ranking and clicks. More clicks mean more pageviews, which in turns leads to more revenue for the post (see next section).

Blog monetization

So far I’ve focused on the traffic side of things , which primarily revolves around content amount and quality as well as niche and topic selection. In determining how much a blogger can earn per post, however, monetization is the other key factor.

There is a broad range of potential revenue sources for a blogger to monetize their site’s traffic, ranging from ads to affiliate programs to info products and memberships. Obviously, the more profitable a revenue source, the more a blogger will earn per post from that source.

Ads, for example, can reap anywhere from $2 to $30 per thousand pageviews – a metric called RPM, or revenue per thousand. Affiliate programs vary a lot in terms of RPM, depending on the average price of the products or services being promoted and on the program’s conversion rate (the % of users who actually buy something after visiting the vendor’s site).

Amazon Associates, for example, can bring in RPMs ranging from $5 to $40 depending on the blog’s niche and level of traffic. Affiliate programs for intangible products like software or insurance can reap much higher RPMs e.g. $50-$100. More profitable affiliate programs lead to higher income per post.

Post profitability

Not all posts are created equal on a given website. Some posts can be highly profitable while others will barely generate any income. Posts that target so-called “buying intent” topics (e.g. product review keywords) tend to perform a lot better from a monetization standpoint than purely informational posts. With these posts, readers are much more likely to click on an affiliate link and possibly purchase the product, generating a commission for the website.

Likewise, some posts are more attractive than others to advertisers, who tend to bid higher for ad placement. These posts generate more ad revenue than others, which helps increase the site’s average earnings per post. For this reason, bloggers often choose a mix of informational posts for traffic and commercial posts for revenue, carefully interlinking the two types.

Ad rates

As mentioned earlier, the RPM you get from ads on a blog can vary widely, which in turns will affect how much you earn per post on average. Ad rates are typically determined dynamically by an ongoing automated bidding system, driving the rates up or down based on advertiser demand and publisher ad space inventory on blog pages. The following factors influence ad rates:

  • Your niche/market: e.g. a soundproofing website will likely have higher ad rates than a running site because of the higher-ticket products
  • Your audience: ad rates vary based on things like income level, demographics, and geographic distribution of viewers.
  • Your content: bigger sites with bigger traffic generally get higher ad rates as they can get into more profitable ad networks.
  • Content type and format: content with in a certain format (e.g. with shorter paragraphs) as well as multimedia content, tend to get much higher ad RPMs.

Other revenue sources

Some alternative revenue sources can hugely increase how much a blogger makes per post, allowing your website to be highly profitable with significantly less content and traffic than normal. Info products (e.g. high-value training courses), membership websites (subscription-based apps or SAAS services), and lead generation deals are examples of alternative monetization that can make your earnings per post shoot skyrocket.

Though this is an ideal scenario, building and marketing an info product requires a lot of work and expertise. Likewise, putting together a subscription website means first creating a compelling product or service people are willing to pay a recurrent fee to access. Lead generation is highly competitive and also involves solid sales and marketing skills.

Final thoughts

The amount of money a blogger makes per post is highly variable including from month to month. This amount depends on both the total revenue the blog earns and the number of posts published. Revenue is typically related to traffic, which is itself a function of the number of post and the content quality. Monetization also affects income and hence earnings per post.

Content Marketing Approach: How to Build Money-Making Sites

Content marketing is the art of creating content (written or media) that will effectively attract large numbers of visitors and result in these visitors buying products and services. Content marketers make a living by earning commissions on products and services sold, revenues from advertising, by generating leads, or by selling their own products or services.

Content marketing is a subset of internet marketing which focuses on content creation as the main way to attract eyeballs. If you’re getting started, however, you may be wondering about the content marketing process and what’s involved in creating profitable websites.

There are countless ways to do content marketing and each marketer ends up having their own system that works for them. Well-known marketing gurus advocate different paths as the best way to build money-making websites.

One method we – and hundreds of others – have experimented with great success is Income School’s Project24 ™ approach. In this post, I will list some of the frequent questions newbie content marketers ask and what Project24 ™ recommends as the best answer.

Disclaimer: Project24 is a trademark of Income School. P24Dashboard is not affiliated with Income School. Some of the ideas mentioned in this post are drawn from Income School’s course which is their exclusive intellectual property. Check out their website to learn more about Jim & Ricky’s awesome content marketing approach.

How do you select a website niche?

Selecting your niche (market) is one of the most crucial aspects of building a profitable website. Here are some of the key points you need to focus on when choosing a niche:

  • Enough demand and search volume
  • Manageable competition levels
  • Subject area you know well (or want to learn in-depth)
  • Evergreen topics (not short-lived like gagdgets)
  • Large number products or services to write about
  • No excessive seasonality

The list of subjects that can succeed is very large – Project24 actually provides a very long list of suggestions. Some niches are best avoided unless you have a specific expertise, such as health-related topics.

Some niches are also harder to monetize that others, though they can attract traffic. Ad networks reject certain topics like firearms. Some niches have great affiliate programs. Some like personal finance have great monetization potential but are very competitive. Some niches are also better-suited than others for creating an info products.

How do you find post ideas for your niche site?

Finding post topics is also a key area an effective content marketing approach needs to cover. Unlike many other methods (who often get commissioned on those products), Project24 ™ doesn’t recommend using expensive keyword research tools, as Jim & Ricky consider their data estimates to be plain wrong.

Instead, the Project24 approach relies on common sense and smart analysis. The so-called “alphabet soup” method consists in searching for niche-related keywords and using Google auto-complete feature and Google related suggestions to dig up large numbers of popular keywords people search for.

Project24’s principle is that if a search term appears in Google’s auto-complete and suggested related searches, it means the term is searched for. The volume for that search can only be estimated based on common sense and knowledge of the topic.

Project24 also suggests other sources for topic ideas including forums and groups, Youtube, certain tools like answerthepublic, or popular magazines in the niche.

How do you select which topics to actually write about?

Having a list of potential topics is a good start, but actually deciding which ones to write about is yet another challenge. The Project24 content marketing approach addresses this aspect in great depth, something they refer to as search analysis.

Topic selection starts with competition analysis, which in the Project24 approach involves examining the search results for the topic and analyzing the top results in terms of content quality and relevance, content length, website size and authoritativeness. Posts with shorter content that don’t address the topic very well are easier to beat.

Learning to assess competition effectively requires practice and skills. Project24 has the concept of the Inverted Pyramid, which draws a relation between a topic’s search volume (and hence potential traffic) and competitiveness. Understanding this concept is a key part of the content marketing process.

How should you write your articles?

After picking a niche idea and performing the search analysis, the next challenge content marketers face is creating the content in an effective manner so it appeals to both Google and internet searchers.

The Project24 defines 3 post types which vary in terms of content depth and length. “Response posts” merely address a specific question frequently search for on Google. “Pillar posts” are large guides that dive deep into a fundamental topic in the niche. In between are “Staple posts” which address common topics and/or review products.

The Projet24 content marketing approach provides a highly valuable post recipe, a template that help marketers write posts that are very likely to rank high in Google over time – assuming the topic at hand is not unreasonably competitive.

How many articles should you write?

The number of posts a content marketer needs to publish to build a profitable website varies hugely depending on the niche. Some niches, like personal finance or travel, typically require a website to reach a certain size to be able to rank in Google.

Many niches, however, although competitive, still have “cracks” that allow a content marketer to make headway into it – finding such cracks is a key goal of Project24’s search analysis process. When such gaps are identified and targeted with solid content, traffic can sometimes be achieved sooner with fewer posts.

Project24 provides a timeline based on Jim & Ricky’s own experience, which serve as a reference for content marketers building a new content site following the approach. In general, new posts on a new website start seeing real traffic 8 to 12 months after creation – assuming the targeted topic has enough search volume.

The number of posts a content marketer will need to publish to achieve good traffic and start generating income also depends on the pace of content production and the monetization options available. Topic selection also plays a key part in the timeline and content quantity.

How do you track website performance?

When you create a new content website, you should immediately set up Google Analytics and Search Console as these tools allow you to monitor and analyze how well your content performs in terms of SERPs ranking and traffic.

The Project24 60-step process includes detailed instructions in the early steps for setting up your analytics. Once content marketers start producing and publishing content on their website, they typically use Analytics and Search Console on a daily basis for measuring content performance.

That said, the Project24 course does not put a lot of focus on using Analytics or other external data for making strategic content marketing decisions – the method primarily relies on analyzing Google SERP results.

Besides basic traffic metrics, however, Analytics and Search Console offer some valuable data for content marketers. Sorting through and interpreting that data can be tedious, however. The P24Dashboard content marketing app (not affiliated with Project24) provides valuable tools for viewing and acting on that in-depth data. See this post for more

How much traffic do you need to make money?

The ultimate goal of any content marketing approach is to generate revenue, and Project24™ is no exception – in fact, the name “Project24” refers to the ideal goal of achieving full-time income from website building in 24 months.

Just like the number of posts to achieve good traffic depends on several factors, the amount of traffic needed to achieve a given level of income varies. Some niches with solid affiliate programs or info product opportunities can generate decent income with as little as 10.000 monthly views, while others may require closer to 100K views.

That being said, some high-traffic niches (e.g. gaming, web marketing, pets etc) have the potential to grow very fast in traffic – if the search analysis is performed correctly and the content is spot on. For these high-growth niches, a combination of affiliate programs and advertising may create a nice income stream within a year or so.

The Project24 content marketing approach applies to most types of niches, and help marketers build income in the smartest way for their subject area. The Project24 community includes an impressive diversity of people in terms of experience and skills, walks of life, age groups, financial situations, and interests/niches. Many of them have found real success by following Jim & Ricky’s effective process.

Blog Planner App: Effective Tools for Planning Content Sites

If you’re brand new to blogging, you’re at the start of a significant learning journey. If you’re an experienced blogger, you already know about the involved process associated with building a successful blog.

Each blogger uses their own set of tools for planning and tracking their content sites. These include keyword research tools, content management tools (e.g. WordPress), traffic analytics tools, or general data reporting for creating live custom reports.

There’s also the blog planner app, like P24 Dashboard, which brings together some of the above functions in a single integrated application. To understand what a blog planner app is, you need to understand the steps involved in building a successful content/niche website.

Though there are many different approaches to building income websites, most of them involve building traffic and then monetizing through different means such as ads, affiliate links, selling physical or info products, or lead generation.

Some approaches focus on search engine optimization (SEO), i.e. creating quality content that will rank in Google, while others rely on social networks – Instagram, Youtube, Pinterest, Facebook. There are other strategies such as paid keywords, email marketing, etc.

A blog planner app will base its features on one type of approach and make assumptions about the process – the optimal path to building out a successful niche site. P24 Dashboard focuses on an SEO-type approach, which revolves around identifying and selecting blog topics with relatively low competition and high search volume.

P24 Dashboard’s functionality is initially based on Income School’s Project24™ process, a proven and very effective approach to building successful income sites from scratch in a few months. Though the blog planning tool has since expanded to a more general usage, it still has its original SEO focus and Project24-style workflow for selecting and managing topics and posts.

In the rest of this post, I go over the key functions a blog planner app offers based on the most common stages of the content site building process.

Keyword research & selection

The first step in planning and building a niche content blog is to find the right topics to write about. Here also, there are various approaches to unearthing and selecting the right keywords – often called “topics” to reflect Google’s increasingly smart algorithms.

Each blog post you write should target a specific search topic. Therefore, the goal is to select a topic that people searched for a lot, but also that is not so well-covered by other blogs so your post stands a chance of ranking high on the first page of Google search results (SERPs) for that keyword.

Many content marketers use keyword tools such as Semrush, Moz, Ubersuggest, Hrefs, kwfinder, and many others, to find and assess potential blog topics based on search volume and competition level.

This research part of the content site building process is sometimes called topic research. Even with keyword tools, finding and assessing topics is hard and a critical success factor for a new blog. It requires a lot of experience and skills, which the Project24 ™ method puts a lot of focus on.

A blog planner tool such as P24 Dashboard supports the topic research tasks by allowing you to record, sort, and manage your topic lists. For each of the potential keywords you find through any approach (tools, manual search, forums, etc), you have to keep track of keyword information such as assessed volume and competition.

Once you’ve harvested a large list of potential blog post topics through various research methods, a good planner tool should allow you to easily sort and search through your potential topics and select the ones you want to create posts for based on your own experience and criteria:

You can then add those carefully selected topics to a target list of planned blog posts:

This is the list of posts you actually plan to write, where each post in the list is strictly tied to a specific search topic (keyword) from your keyword list. This is important as it helps ensures each of your posts really targets a carefully selected keyword.

Creating blog posts that rank

Once you have your carefully selected list of planned blog posts, your job is to write and publish these posts. Writing a blog post that will rank in Google and will attract and keep visitors on your niche site is another fundamental skill you need to master for building a successful blog.

Creating posts that appeal to both Google and readers, and hence bring traffic to your blog consistently over time, is an art. The Project24 method dives deep into these essential skills.

A blog planner app helps with this step by giving you a clear view of all the posts you’ve published along their maturity (time since publish), the topic category they belong to, their length, and their type/style (e.g. informational, product review, best X for Y).

The blog planner app also lets you record the successive updates you make to these blog posts after publishing them, as these changes may affect their future performance (rankings, pageviews, etc) in a positive or negative way.

Last but not least, a good blog planner tool should provide an instant snapshot of your content production stats, post count and content age, also essential factors in the growth of your niche website:

Monitoring blog post performance

Once you have a bunch of published posts on your blog, you need to monitor their performance in terms of ranking and traffic. The goals is to identify which posts bring good traffic and which ones don’t do as well, so you can narrow in on the type of content that works best in your niche.

A blog planner tool can greatly help with this phase by pulling essential metrics from your Google Analytics (GA) and Webmaster Tools (aka Google Search Console or GSC). One key view is the list of posts with the associated pageviews, sessions, and organic traffic.

In the above capture, you can see the blog planner app combines data from the production phase (post type and style, wordcount, maturity, category) with the traffic and ranking data pulled form GA and GSC, offering highly valuable and actionable information to the content marketer.

A blog planner app, however, can dive deeper into a blog’s performance analysis. For example, P24 Dashboard allows marketers to analyze traffic per category:

The blog planner app can also track blog posts with the important changes in terms of traffic or rankings, and generate alerts based on certain thresholds:

Getting access to such carefully selected, synthetic and meaningful data allows you as a niche site owner and content creator to zoom in on posts and topics than perform best and double down on them by creating more content.

Analyzing ranking data also lets you identify content that has potential for improvement. Posts that still rank low after maturing (say after 8-12 months) can be reworked to improve their ranking and hence the traffic they generate.

This is another important aspect of building a successful website – and yes you guessed it, an area also thoroughly covered in the Project24™ approach.

Uncovering new content ideas

A good blog planner app can also help you uncover opportunities for writing new content by analyzing the search queries visitors use to get to your existing content.

Examining the keywords visitor use to get to each of your posts can provide a wealth of new content ideas to write about, as these are topics that are clearly in demand. Analyzing the top queries associated with your top posts can reveal some nice topic gems.

Looking at the data, for example, you easily identify secondary keywords that are only loosely related to the post’s primary topic, but still bring views to the post even though the post’s content only partially address that secondary topic. This may indicate there’s a gap to fill for that secondary keyword and demand for a specific post for it.

Monetizing your blog

The ultimate goal of content creators/marketers is to generate income from their blogs. Monetizing your traffic is a vital step once you have enough traffic, and there are many possible sources of revenue depending on your niche, audience, and traffic levels.

Content site owners typically use many different revenue sources to monetize each website, including ad networks, affiliate programs, and/or info products. A good blog planner app can allow you to track your revenues easily and see at a glance how profitable each website is and which each revenue sources generate the most earnings:

Gross earnings are important, but revenue per traffic unit is an even better metric when comparing several monetization methods or several websites. RPM, or revenue per thousand views, is commonly use as a profitability metric. A blog planner app who has been granted access to your Google traffic data can automatically compute these metrics:

The blog planner app in short

As you can see, there’s much more to planning a niche/content site than just listing keywords in a document. The topic research phase requires keeping track of your keyword research and competition analysis to make sure you’ll only write about the topics most likely to succeed.

You also want to do a rigorous and systematic mapping between search topics, your planned post list, and your published posts. Keeping track of the updates you make to published posts over time is also essential so you can assess the impact of these changes on traffic down the line.

The post performance analysis phase of the content site building process involves pulling key Google traffic and ranking data into meaningful and helpful tables. A blog planner app should show the list of posts in the website with their key performance metrics. It should also provide drill-down views for digging into the performance of a given post.

A blog planner app can also help you monitor unusual change patterns in rankings and traffic, and provide customizable alerts.

Ideally, a blog planner also helps you track your earnings from each revenue channel for each website, and show profitability measures of each site and channel.

In short, a good blog planner app helps you implement the process from keyword to post to performance analysis to revenue tracking.

Getting Started With P24 Dashboard: Quick Start Guide

If you’re a content marketer, P24 Dashboard is a valuable tool for you. These are some of the things the app allows you to do:

  • Plan and track each of your content/income websites
  • Get an instant overview of all your sites’ content and performance
  • Record and track promising search topics (keywords) for each site
  • Build and maintain a target list of content (posts) you plan to create
  • Manage and track the list of published posts and post updates
  • Easily see post ranking and traffic performance in each site
  • Dig into the detailed performance for each post
  • Set up alerts to instantly catch important changes in traffic or rankings
  • Schedule auto-importing your posts from WordPress sites
  • Instantly find new content opportunities through top queries for a post
  • Record and track each website earnings and revenue per traffic (RPM)

1. Create a website

When you sign up for P24 Dashboard and log in for the first time, the first thing you need to do is create your websites.

In the “Manage Websites” settings view, click on the “+” sign to create your first website:

Fill out the basic info for your website, including a name and a creation date (e.g. today). You can optionally select a category and/or a subcategory for your site – this will be useful later for some features. Then hit the Save button.

At this point, you have your first website created, and you can see it listed in Settings -> Manage Websites:

Now that you’ve created your first website, the next step depends on how you want to use the Dashboard. P24 Dashboard has two main features areas:

  1. keyword and post planning, which we call Topic Research
  2. and performance tracking, which we call Traffic Analysis

You can choose to use the Dashboard for either of these two areas or for both. Users typically use the Dashboard for one or more of the following:

  • Manually plan keywords and content posts for a website
  • Import existing keywords and/or posts and start planning from here
  • Only check out key traffic stats for an existing WP site (no keyword/post planning)
  • Import all the keywords and posts from an existing WP site and work from there

Let’s look at how to get started for each of the above use cases.

2. Manually plan keywords and posts

If you’re starting from scratch and building a brand new content/niche website, you can start recording the keywords you harvest through your keyword research (aka Topic Research). Start by selecting your website from either the My Dashboard view or from the top navigation menu “My Websites”:

You’ll reach the main Snapshot view for your selected website:

From the “Topic Research” top menu, select the “Search Topics” submenu, then hit the “+” icon to create a new topic:

Fill out the “Add a Search Topic” form by entering your search query (the keyword), category, and optional keyword data such as competition (low or high etc), volume estimate (e.g. from a keyword tool), description, and whether or not you will create this post on this topic – you may choose to dismiss the topic because of excessive competition or insufficient volume, for example.

Note that you can manage your categories through the “Topic Research” -> “Categories” submenu.

Before you hit Save, you can optional choose to immediately add the topic to your list of planned posts – by clicking the “Add to Planned Posts” button. In the “Add To Planned Posts” form, you specify the SEO Title and the type of post you’ll be creating.

The SEO Title is your actual post title. It typically includes your keyword (topic) but may also contain additional words to make the title more attractive in the SERPs. The post type is related to the chosen length and depth level of your post (e.g. shorter, standard, longer, or epic).

3. Import existing keywords and/or posts

Instead of starting your website content planning by manually entering keywords into your Search Topics list, you can start by importing an existing keyword/post list you already have. You can use the CSV import to import keywords. In your Search Topics list, click the Import button:

In the popup, click on the “CSV template” link to download a blank CSV file:

Then copy and paste your keyword list into the blank CSV file, making sure your fill out the required columns (marked with *). Once you’re done, simply click Choose File in the popup form and select the CSV file you filled out on your PC, then hit Import. Once the import completes, you should see your keyword list listed in the Search Topics view.

Alternatively, if you have a list of published posts, instead of importing your keywords you can directly import your post list into your Published Posts view. Similar to Search Topics, in the Published Posts view click the Import button, download the blank CSV template, and paste your post list into it, filling out the required columns. Then select the CSV file from on your PC and hit Import.

Note that importing your list of posts into Published Posts will automatically create associated Search Topics, inferred from your post titles, and planned post records – a topic needs to be added to your Planned Posts before a post can be published. The import program does it automatically.

4. Simply explore traffic data for an existing WP site

If you’re not interested in the keyword and post planning (Topic Research) side of P24 Dashboard, and all you want is to monitor your existing content websites performance, this section is for you.

Assuming you’ve already created a website as explained in Section 1 above, your next step is to grant P24 Dashboard read access to your Google Analytics (GA) and Google Search Console (GSC) so it can fetch key data and load them into the Traffic Analysis view.

That’s actually quite easy to do: go to Settings -> Manage Website and click the edit button for your website:

In the website settings page, scroll down to the authorization section:

Fill out your website’s URL as specified in your GSC account, and your GA View ID – click on the “What’s this” link to the right of the field for more on where to find the View ID in your GA account. Then click the Authorize button and follow the simple Google auth process. Again, the “What’s this” help page will guide you if you’re not sure.

Note that you only need to authorize your website once, after that P24 Dashboard will automatically fetch the data whenever you need to see it.

Once you’ve properly authorized your website, go back to Settings -> Manage Websites and click the “All GA Traffic” button:


You’ll see all your posts listed in GA along with key traffic and ranking data for those posts. This “raw” traffic analysis view is similar to the Traffic Analysis view found inside the website area (Websites -> My website -> Traffic Analysis) except the latter view also includes essential keyword and post metadata such as post maturity, category, wordcount, post type, etc.

The difference between the “raw” and the “full” Traffic Analysis views is that the latter first requires creating your Published Posts list, which in turn requires creating your Search Topics list and your Planned Posts. This can be done very easily, however, by simply importing your WP website as detailed in the previous section.

5. Import the post data from an existing WordPress site

Importing lists of keywords or posts (as in section 3) is a somewhat manual process and can be tedious due to data inconsistencies, missing values etc. For this reason, we’ve added a much easier way for WordPress content site owners to import their post and topic list into P24 Dashboard.

Go to Settings -> Manage Websites and select the website you want to import data into:

The “Import From WP File” lets you select a WP export file on your PC and import all your posts into the Dashboard, also creating the associated Search Topics and Planned Post records on the fly.

You’ll first need to go into your WordPress admin, select Tools -> Export, select the Posts radio button, and hit the download button:

Then in the “Import From WordPress” popup form, click Choose File and select the WP export file you just downloaded on your PC. Make sure the “Skip duplicated” option is checked to avoid importing posts that are already in your Published Posts list.

Another, more advanced option for importing posts and topics into the Dashboard from a WordPress site is using the “Auto-Fetch From WP” button (premium feature):

This option automatically imports all your posts from your WordPress feed, a public XML document which contains your post list and data. By default, WordPress makes your feed available at yourdomain.com/rss. Simply enter your RSS URL and hit “Fetch Now”:

You’ll see the list of imported posts (and any skipped posts to avoid duplicates), and you’ll see the new records in your Published Posts, Planned Posts, and Search Topics.

The RSS import also allows automatically fetching new posts form your RSS feed at a regular time interval: simply flip the “Enabled” toggle to on, select a fetch frequency, and save. The Dashboard will automatically import your newer posts at the specified time interval.